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Andrea Moitinho is a Creative Director, Brand Strategist, and Brand Growth Architect with over 25+ years of international experience helping enterprises, startups, and founders build strong, resilient, and commercially valuable brands. She specialises in brand strategy, identity systems, creative direction, and scalable design ecosystems that create long-term business value.

Her minimalist yet bold approach, inspired by Swiss and Bauhaus principles, reflects a deep commitment to clarity, structure, and purposeful design. Having lived, worked, and studied across multiple countries, Andrea brings a global perspective that enables her to create brands and experiences that resonate with diverse audiences and markets.

Andrea also worked across leading advertising agencies including DDB, Ogilvy, Leo Burnett, and Saatchi & Saatchi, as well as multinational organisations such as PwC, News Corp, and The CEO Magazine, alongside independent consulting, she has delivered more than 400 projects worldwide, combining strategic thinking with thoughtful design to create brands that are both meaningful and commercially effective.

Passionate about consumer psychology, innovation, and the power of strategic branding, Andrea helps businesses align vision, positioning, and execution so every touchpoint communicates with clarity, purpose, and impact. Beyond leading branding projects, Andrea also partners with organisations as an external Creative Director, collaborating with in-house marketing, design, and product teams to provide senior creative leadership, strategic direction, brand governance, and design quality assurance, without the overhead of a full-time executive.

For agencies and companies with in-house marketing and creative teams that need senior-level perspective without the commitment of a full-time Creative Director. Andrea provides ongoing creative direction on a weekly basis, helping teams sharpen ideas, elevate creative output, maintain brand consistency, and make stronger strategic and design decisions. A flexible senior creative partner when you need an experienced outside perspective to keep the work moving at a higher level.

WEEKLY CREATIVE DIRECTION CONSULTANCY

Senior creative leadership for companies and agencies that already have an in-house marketing or creative team, but need an experienced outside perspective to keep the work strategically sharp, creatively strong and consistently on brand.

Weekly sessions covering:

• Direct the creative — challenge ideas, sharpen concepts and guide creative decisions.
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• Protect the brand — ensure every application remains aligned with the brand’s strategy.

• Keep the system flexible — evolve the identity without diluting it, allowing the brand to adapt across channels, audiences and markets while remaining recognisable.

• Create the rules — establish clear creative principles and decision-making frameworks so teams know what the brand should, and should not, look like, sound like and feel like.

• Elevate execution — review campaigns, communications, digital experiences and design work before they go to market.

• Connect strategy to creativity — ensure creative expression reinforces positioning.

• Guide internal teams,  provide senior critique, mentoring and an objective perspective for creative challenges.

• Future-proof the brand — advise on emerging technologies, AI and new creative possibilities without compromising brand equity.

• Senior creative leadership. Proactive brand management that protects brand value before inconsistency damages it."


→ Best for:
Companies and agencies that don't need a full-time Creative Director, but need one regularly.